latisse

Latisse, the first federally approved drug to grow your eyelashes longer and fuller. Interestingly, Latisse is owned by Allergen. The health care company which also owns BOTOX, beauty blockbuster.

Interesting fact to know: BabyB was named after an Opthamologist, the inventor of BOTOX, who originally used it to treat crossed eyes and fluttering eyelids. Allergen took a different turn and transformed the drug into a multi billion dollar cosmetic business.

On the website, they have studies demonstrating the progression of using Latisse on eyelashes. By 16th week, you are left with thicker, longer, fuller eyelashes. Fascinating. Maybe J. Lo should do this instead of putting on red fox fur on hers. An added value proposition for Latisse is saving little animals from J.Lo's mink blink.
Purely on aesthetic point of view, Latisse maybe great news to women. The key to transform your facial feature is through enhancing your eyes. The more mascara the better. Another trick is putting on fake eyelashes. The more the merrier. Quite a lot of Asian women go to salons religiously to have eyelash extensions or eyelash perm done. With Latisse coming out this month, they might be changing their calling to pharmacies and perform a DIY at home.
For me, I don't have the courage to try out Latisse as much as I want the luring effects prophesized on Latisse. Capitalised words marcomedia flashed before your eyes: Grow your eyelashes... LONGER... *flash* FULLER... *flash* DARKER... *flash* I am almost converted. However, the 3.6% chance of getting allergic reaction with the solution is equally unappealing. I guess no sultry eyes for me. : (
Instead, I am going to study Allergan to see the potential in reviving my sunken stock portfolio. This maybe my blockbuster stock afterall...